After So Many Ownership Switch-Ups, Who Owns Supreme Now?

Remember those days when we were hella crazy, wondering if Supreme was dead or not? Well, we’ve got answers now! The BOGO is back on track, fam, and it’s ruling harder than ever! With the ongoing Supreme FW24 and new Supreme collabs literally on fire, & reselling Supreme a real cash-grab, questions are buzzing again over this streetwear MEGA-HYPE. From “Where to buy Supreme?” to “Where is Supreme made?” the craze is ON! But one question stands out and has everyone scratching their heads: “Who owns Supreme?”

You know Supreme has changed hands so many times, and it’s high time we make things clear. So, better read on, fam, because we’re gonna drop some much-needed secrets & info to help you nail the Supreme game!

Who Owns Supreme: Why You Should Care?

Like many GOATs in the market, Supreme started from humble beginnings before booming into a GLOBAL streetwear titan.

Supreme kicked off in 1994 when James Jebbia opened a low-key skate shop in NYC. Fast forward, and it exploded into one of the most hyped streetwear brands out there! How did this happen? By dropping super limited-edition gear that sparked lines around the block (and even night campings out of the store). And sure, those DOPE high-end collab with everyone from Nike to Louis Vuitton were just INSANE. 

So yeah, Supreme mastered the “less is more” game, and its drops became instant sell-outs. From skaters to celebs, everyone wanted that iconic BOGO. In fact, from the US to Korea, Japan, Europe, and China, Supreme’s influence is MASSIVE.

But here’s the thing: the masterminds behind Supreme aren’t just names; they shape the brand’s identity. When a powerhouse leads, impressive results follow.

James Jebbia isn’t the only genius behind this success—other key players have made their mark too. That’s why, asking who owns Supreme isn’t just curiosity; it reveals the brand’s current vibe. So, let’s move into Supreme’s ownership timeline—cause you won’t want to miss this!

Who Owns Supreme [Timeline]: The HUGE Sellouts

So, Supreme has gone through several ownership changes since its creation in 1994. 

Here’s a timeline of Supreme’s ownership history:

• 1994 – James Jebbia Founds Supreme:

James Jebbia, a British-American entrepreneur, launches Supreme in NYC. Quickly becoming a staple in skate culture and streetwear, running the brand independently for years.

• 2017 – Partial Sale to The Carlyle Group:

Supreme sells a 50% stake to The Carlyle Group for approximately $500 million. This move fuels global expansion, opening new stores while Jebbia retains significant control.

• 2020 – VF Corporation Acquires Supreme:

In November, VF Corporation—home to brands like Vans and The North Face—acquires Supreme for $2.1 billion. Jebbia and the existing leadership team stay on to run the brand under VF’s umbrella.

• 2024 – Supreme Sale to EssilorLuxottica:

VF Corp sells Supreme to eyewear giant EssilorLuxottica ($106.38 Billion net worth) for $1.5 billion. As a happy fact, EssilorLuxottica’s deep pockets and extensive retail reach could propel Supreme to new global heights. Yeah, the new ownership shows promise with ongoing Supreme drops reflecting positive improvements. Man, we’re pretty excited for what’s to come!

Now that we’ve cleared up who owns Supreme, the burning question EVERYONE is dying to know is: how to buy Supreme at retail without taking those killer Ls? You know, with Supreme drops being the hottest commodity for resellers and the demand for their gear never cooling off. And yes, the release days feel like serious copping battles.

This means you’ve gotta learn the secret recipe for those tasty Ws, so better read on!

How to Buy Supreme For Retail OR Resale?

While you can still buy Supreme products in-store, the real game is on the official online site. Now. Yeah, where the real heat drops. But let’s be real: nailing that W isn’t as easy as it sounds. With upcoming Supreme releases showing CRAZY potential, you’ll be up against a TON of people fighting for that drip and sweet cash. And in fact, it’s nearly IMPOSSIBLE to snag that W without a powerful Supreme bot on your side.

And since Supreme runs on Shopify now, a killer Shopify bot like TSB2 is your ultimate weapon. Sneakerheads worldwide are cashing in on Supreme, sneakers, and collectibles with TSB2. Whether it’s SNKRS or Shopify, this TSB2 is your go-to for securing Ws smoothly. So, why the wait? Grab your copy of TSB2 today and get in on the action. Oh, and don’t forget those Supreme proxies to speed things up—and check out our beginner’s botting guide for all the tips you need. Good luck, fam!