Who Owns Air Jordan: Jumpman’s Origins, Growth, and Valuation.

When you think of iconic brands, Jordan Brand will pop into your mind in absolutely any field. It will appear on the top 10 lists of fashion brands, and sportswear giants, and even on the list of the hottest marketing campaigns ever!
Now, almost 40 years after its launch, Jordan Brand still dominates the headlines with continuous innovations, record-breaking sales, and stunning styles no other brand can pull off! So who owns Air Jordan, the brand? And where does it stand among other sneaker giants like Adidas, Nike, and New Balance?

Air Jordan Brand History

Air Jordan, a name synonymous with basketball excellence and streetwear chic, officially launched in 1984. When Nike, the sportswear giant, signed a partnership with then-rookie Michael Jordan. And this partnership birthed a cultural phenomenon that revolutionized basketball shoes and their value, on and off the court!

So back to who owns Air Jordan- Nike owns the Air Jordan brand outright!

The creation of Jordan Brand marked a pivotal moment in sports marketing and athlete endorsements. Which was an alien concept to the sneaker market. As the trend back in the 80s was partnering with Hip Hop stars, and occasionally with iconic skateboarders. So by leveraging Michael Jordan’s fame and athletic superiority, Nike created a niche that other brands have endlessly benefited from since then.

Current Value of Jordan Brand

With all this influence and a long history of exclusive partnerships and game-changing innovations, you can imagine that Jordan Brand is worth a hefty sum. And it is!

So after learning who owns Jordan Brand, let’s juggle some numbers and learn how much it’s worth on paper.

Air Jordan’s journey began in 1984 when Michael Jordan signed a five-year deal with Nike for a then-unprecedented $2.5 million. This partnership gave us the first Air Jordan sneaker, released on April 1, 1985. It quickly surpassed sales expectations, scoring $126 million in its first year alone, Vs. an initial goal of $3 million!

From that point onward, there was no stopping Jumpman from dominating the sneaker market year after year. To finally land the title of Nike’s Cash Cow, being responsible for $6.59 billion in revenue, or 13% of Nike’s total sales in 2024! All despite all the challenges and struggles Nike has been facing to meet its financial goals and investors’ expectations.

The Cultural and Resale Values of Air Jordan Brand

Air Jordans are more than just sneakers; they’re more of a cultural symbol that resonates with fans globally.

Part of the allure of Jordan Brand is its limited releases and exclusive collabs, which in turn,  fuel a very busy and profitable secondary market. Some Jordans, especially limited-edition ones, have seen resale values soar to thousands of dollars. Reflecting the brand’s ongoing popularity and its significant cultural impact.

An impact that has always resulted in resale values so high, a pair of Air Jordans could become an actual investment!

• Jordan 1 Retro High OG “Bred” – Resale value can exceed $550.
• Air Jordan 1 Retro High Off-White – Often resells for over $3,000.
• Jordan 4 Retro “Eminem Carhartt” – Commanding resale values upwards of $14,000.
• Jordan 1 Retro High “Not for Resale” – Typically fetching prices around $500.
• Nike Air Jordan 11 Retro “Jeter” – A rarity with values soaring past $20,000.
• Jordan 1 Retro “Legends of Summer” – Sparking interest with resale prices reaching $9,000.

So Who Owns Air Jordan Sneakers as Well?

Anyone can own Air Jordan. The sneakers that is!

However, due to exclusivity and high-end collaborations, some colorways or silhouettes may be very hard to buy. And that’s when you decide to run a sneaker bot. One as powerful as TSB!

You see, anyone who owns Air Jordan sneakers knows that the only way to score a decent profitable, or collectible pair is by using a sneaker bot.

Take The Shit Bot for example. It can go to Nike SNKRS, pick the pair you want, in the size you select, and check it out for you before anyone else. Doesn’t matter how exclusive that Air Jordan is, we know Nike, and we know our way there!

So, if you want to join the sneaker market and be a lucky owner of a pair of crazy-hyped Air Jordan, get TSB. It can maximize your odds of buying Jordans at retail, and by that maximize your profit when flipping your sneakers on StockX or any other reselling platform, anywhere in the world.