VF Selling Supreme For $1.5B To EssilorLuxottica: What’s Next?
In the wild world of sneakers and streetwear, things are always on the move. But when news breaks about the GOAT Supreme, it always hits differently. And this time, it’s not just big, it’s massive! Indeed, VF selling Supreme for $1.5B to the $94B French-Italian powerhouse, EssiloLuxottica, isn’t our run-of-the-mill headline.
Lately, those Supreme bots have been going head-to-head, and with good reason. Supreme’s been dropping hot collabs left and right, and those exclusive releases were just insane & WORTH IT! Now, Supreme is getting a surprising new owner and we gotta find out what’s really going on!
VF Selling Supreme: How Did The BOGO Land Here?
First, let’s rewind the button a bit. So, Supreme, the eternal hype beast in streetwear, has quite the journey. From its OG start in 1994 to a game-changing move in 2017 when Carlyle Group snagged a 50% stake for $500 million. But wait, it gets juicier.
In 2020, VF Corp dropped a whopping $2.1 billion to own Supreme. And boy, did things shake up! Supreme went global with new flagship stores popping up in Milan, Berlin, Chicago, LA, Seoul, and Shanghai. Plus, they made a bold move appointing Tremaine Emory, the Denim Tears founder, as their creative director in 2022. Sadly, Emory stepped down in August 2023 after just two seasons, calling out systemic issues.
By May 2024, whispers started about VF Corp looking to dump Supreme to stay afloat. Despite VF Corp’s claims of booming sales, it turned out, the rumors had legs, and the sale was real.
So, VF Corp selling Supreme is shocking considering their long-term hold on brands like JanSport, Vans, The North Face, and Timberland. Giving up on Supreme after just four years? Lightning fast in their playbook.
But now what matters is: who’s taking Supreme under their wing next?
Who Is EssilorLuxottica? What Brands Do They Own?
Did you expect Supreme to land in the hands of a European eyewear juggernaut? If you’re like us, EssilorLuxottica wasn’t exactly on your radar until it blew up on social media.
Basically, EssilorLuxottica, the French-Italian dominator, runs the eyewear game worldwide. They’re not just any company, they’re behind titans like Oakley, Ray-Ban, and Sunglass Hut. Plus, they formed this mega-company in 2018 by merging Essilor and Luxottica. From humble beginnings in 1849 to a $94 billion beast on the Paris Stock Exchange, they’re not stopping there.
Beyond eyewear, they’re into hearing tech and medical diagnostics. In fact, on the same day they copped Supreme, they scooped up a major stake in Heidelberg Engineering, leaders in eye health tech. Talk about a power move!
So, What’s in EssilorLuxottica’s Stash?
Think Persol, Arnette, Oliver Peoples, and big hitters like LensCrafters and Target Optical. And the best part? They’re in bed with fashion icons like Chanel, Prada, Armani, Versace, and even Ferrari! Recently, they just inked a decade-long deal with Diesel, and now, with Supreme in the mix, they’re hitting the next level big time.
But let’s be real: VF bought Supreme for $2.1B in 2020, and with a $6B discount now, it’s got us wondering. Will EssilorLuxottica shake things up for Supreme?
VF Selling Supreme To EssilorLuxottica: What’s the Move Next?
Now, if you’re worried about Supreme’s next move, chill! EssilorLuxottica’s CEO and Deputy CEO swear they’ll keep Supreme’s vibe intact, but die-hard streetwear heads aren’t sold. EssilorLuxottica’s deep pockets and massive retail reach could mean Supreme goes global. Just picture the sickest Summer 2025 eyewear line yet. But skeptics fear losing street cred under corporate suits, Supreme at LensCrafters? No thanks! While Supreme stays exclusive, the future’s hazy. Will this mega-deal boost or blunt Supreme’s edge? Only time will spill.
But one thing stays clear: Supreme ain’t dead, especially with this milestone. So, here’s the deal. Missing out on the upcoming Supreme’s drops and flipping limited gear for big bucks isn’t an option. Act smart, gear up with a killer Supreme bot, and sprinkle in some top-notch Supreme proxies for those sweet Ws! Oh, and keep tabs on our blog for updates on the latest Supreme drops. See ya later, fam!