After What Felt Like Forever, Kanye And Adidas Legal Beef Ends!
With the sneaker game heating up, there’s no way we’re sleeping on this spicy drama. Especially when it involves BIG names. Something along the line of Nike patching things up with Tom Sachs after their fierce fallout. However, when Nike was all about second chances, Adidas left Kanye hanging with no second thoughts. In fact, after the WILD 70% Yeezy discount news, everyone went asking, “Are Yeezys dead?” Well, we all had more questions than answers! UNTIL now! Two years of split-ups and shockers later, Ye and Adidas finally settled the legal battle!
Kanye And Adidas FINALLY Call It A Day
If you’ve been following the Kanye West and Adidas saga, you know this was a HUGE loss for both sides. Ye’s breakup with Adidas catapulted him to billionaire status. While Adidas dealt with the aftermath, taking a hit in its financials.
Sure, Yeezy products still generated €200 million in revenue for Q3 of 2024. But that’s a sharp drop from Adidas’s €350 million revenue in Q3 of 2023. Well, it’s fair enough to say this decline is mainly due to dwindling stock. Plus, a lack of interest in the less popular models that didn’t quite hit the mark. (Even when Kanye and Adidas seemed like a match made in sneaker heaven)!
Now, after navigating Ye’s antisemitism controversy, the fight between Kanye and Adidas has finally wrapped up.
“Both parties said we don’t need to fight anymore and withdrew all the claims,” said Adidas chief executive officer Bjorn Gulden, who noted there were no payments included in the agreement. “No one owes anybody anything anymore. So whatever was is history.”
What’s Next In Kanye’s Sneaker Game?
The fact that this issue is settled peacefully, relatively, can mean so many things for Kanye. So first, he could get uncancelled, and gain his reputation as a top-tier creative in the sneaker game. This settlement paves the path for future references with new sneaker brands, with less legal baggage to have to worry about. But also we be gettin’ all sorts of questions on the possibility of a NEW Adidas x Kanye deal. After all, we can all admit that the Three Stripes took a pretty big hit from this breakup.
No matter what the future holds for either Kanye or Adidas, we’ll be monitoring, informing you, and upgrading our botting game accordingly!
So keep it locked to our blog for the latest on this troubled couple!