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The sneaker culture is a strange one fam. But the strangeness of 2023 be hitting different. We’re still halfway through February and Nike already sued Bape and Lululemon. Nike’s AIR movie is on [...]

Being the sneaker giant everybody recognizes doesn’t come easy y’know. That shit took Nike years to accomplish. The brand took many risks throughout its time in the business. But the leap of [...]

Another day just means another Nike lawsuit at this point! Here’s all you gotta know about the Nike Lululemon case! So, let’s start the day by asking the real questions, shall we? Nike got a [...]

Did Adidas think of the consequences dropping Ye would leave behind? That we’re not sure of. Did Adidas think even for a moment that ending its Yeezy partnership won’t leave no severe effects [...]

The fashion world has officially gone cray cray fam! You thought shit would stop at Balenciaga’s weird shenanigans? Well, you couldn’t be more wrong! MSCHF took the front seat for the craziness [...]

You go to a fashion boutique and try on some pieces of clothes. You think to yourself, “These make a perfect fit for me!” You go back home, and there hell breaks loose as you start beating up on [...]

It was nice while it lasted! The peace y’all, the peace. “Sighs.” We’ve been walking on eggshells since the beginning of 2023, in hopes of not jinxing the year. And as we’ve said over and over [...]

Nike’s that someone who cherishes its oldie collabs, ends others, all while working on a whole new partnership. I mean, wow! If this ain’t the definition of multitasking, we don’t know what is. [...]

The sneaker world is a jumbled mess. Not all bad though. On the contrary, there’s more good than there’s bad. Take away some misfortunes here and there… Okay, we gotta admit, destruction did take [...]

It’s finally time to leave 2022 behind and look forward to the hype and heat the upcoming year holds. And if you think 2022 was the maximum level of creativity brands could ever reach, just wait [...]